Hi, I'm Jon. I built Ifarlo.

I believe using a CRM should feel like using your phone. No manual, no training, nothing to figure out. It should understand your business and make it easy to get the information you need. That's why I built Ifarlo.

I've spent 16 years working with sales and marketing systems at large companies, so I've seen what these systems can do and what goes into making them useful. I wanted to build a CRM that could do the same things without all the complexity around them.

Ifarlo learns about your business from your website and uses that to set itself up. It keeps your customer information organised, briefs you on what you need to know before a meeting, and lets you ask for information, create a report or explore what's happening in your business.

Ifarlo is a new company, started in June 2026 and based in London.

If there's something you wish your CRM could do, or you have an idea for Ifarlo, I'd love to hear from you. jon@ifarlo.com