Ifarlo, HubSpot and Pipedrive compared

You ask, it shows you

Ask which clients have gone quiet and Ifarlo gives you the list, filtered and on screen, ready to act on. Not a paragraph describing it, the records themselves.

It builds itself around your business

Enter your website and Ifarlo builds your CRM around you, with your services, pipeline stages and existing clients all ready to go, then adjusts as you change.

Ask from wherever you already are

In the app, by voice on mobile, through Claude, or by email. Send Ifarlo a note about your week and it works out the people, meetings and deals behind it, and hands them back to confirm.

AI included in the seat price

£35 per seat with AI in that price. Fair use limits apply per seat and reset daily, and normal use will not come near them, so you never weigh up whether a question is worth asking.

One plan, not a ladder

Ifarlo has a free plan and a paid plan. Everything is in the paid one.

Retainers tracked as recurring revenue

Ifarlo tracks a retainer as monthly income, scores every client on real activity, and shows the revenue sitting behind relationships that have cooled.

Comparison table

Ifarlo
HubSpot
Pipedrive
Setup
Builds itself from your website
Configure it yourself
Configure it yourself
Plans
Free plus one paid plan
Hubs, each with tiers
Tiers plus paid add ons
Delivery tracking
Track work against allowances, costs and margin
Usually requires another tool
Usually requires another tool

Which one to choose

Ifarlo

For businesses that want it running this week, would rather ask a question than build a report, and treat retainers as revenue rather than deals that closed a year ago.

HubSpot

If you want marketing automation, a CMS or a service desk sitting in the same system, and the decision covers more than sales.

Pipedrive

If you run high volume outbound and want email sequencing built in, or you want to shape the pipeline yourself, field by field.

HubSpot and Pipedrive plan details were checked against each provider's public pricing and product pages in August 2026. Plans and pricing change often, so check current rates before comparing.

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